Tuesday, September 18, 2012
DALLAS -- The Dallas City Council learned a lesson regarding the power of social media and how something seemingly innocent can turn negative.
Jake Frazier of Domino's Pizza in downtown Dallas spoke before the council at its meeting Monday night.
He passed out a partial
screen shot printout from Councilor Jackie Lawson's personal Facebook page showing comments about an Orkin Man truck parked outside his Domino's recently.
He said few people read the comments, but for those who did, they could have a strong influence and negative impact.
Frazier said one comment read: "Good thing I never get my pizza there."
"When that comes up, that person will never try me again," Frazier said.
He said the truck was there for a monthly inspection to make sure the restaurant is pest free. Frazier said that Dallas is a small town and even an elected official's personal social media pages should be used with caution.
Lawson said she apologized personally to Frazier before Monday's meeting. She said she meant no harm to his business.
"It was a joke," she said. "I apologized profusely that any of my friends would turn around and say things that would disparage his business whatsoever. It was not intentional and I made a public apology on my page."
The comments have since been taken down.
Councilor Beth Jones said the incident serves as a lesson.
"It is a reminder that it is a small town and as much as we would like to have a public service life and personal life, it's kind of all the same," Jones said.
Frazier declined further comment after the meeting.